Left Menu
Development News Edition

JK Tyre establishes marketing arm in US

PTI | New Delhi | Updated: 01-06-2020 15:18 IST | Created: 01-06-2020 15:18 IST
JK Tyre establishes marketing arm in US

JK Tyre & Industries on Monday said it has come up with a marketing arm in the US to focus on sales, service and network expansion. The company has set up a new entity -Western Tires INC – based at Houston, Texas, thereby, embarking upon an aggressive plan to take the global business to the next level, JK Tyre & Industries said in a statement.

The company has been exporting to the US for over two decades through a network of local partners and with the acquisition of JK Tornel and enhancement of capacity at JK Tyre India, there has been a steady growth in the global markets including the US, it said. With the formation of the Western Tires INC, the company now has its own marketing arm for the US that will focus on sales, service and network expansion, it added.

To ensure a robust delivery model, the after-sales service will be backed by a team of technical experts from India and Mexico, the tyre maker said. "The US has been an important export market for us. The fact that we are now setting-up our operations here goes to show the significance of this country in our larger global expansion plans," JK Tyre Chairman and Managing Director Raghupati Singhania said.

With its own sales and marketing channel, the company is furthering its commitment towards the US market, he added. JK Tyre sells bus and truck radial tyres, passenger car tyres and light truck tyres in the US.


TRENDING

OPINION / BLOG / INTERVIEW

COVID-19 seems cooking biggest ever global scam

The increasing number of corruption cases on COVID-19 funds from throughout the world and involvement of high profile persons indicate that the countries cant ignore corruption in their pandemic response programs. This has generated the nee...

Health Management Information Systems lack holistic, integrated, and pandemic resilient character

Being a part of the United Nations system, the World Health Organization WHO deserves its share of rebuke for its alleged failure issue COVID-19 health emergency alerts on appropriate time. However, the pandemic has also exposed loopholes i...

Pride in the time of coronavirus: a welcome move online?

This year is different in many ways not least as celebrations are also taking place against the dramatic backdrop of a global health crisis and a resurgence in grassroots activism following the death of George Floyd in Minneapolis. ...

COVID-19: Weighing up the benefits and limitations of edtech platforms

Edtech companies shouldnt focus on merely pushing contents, but to provide an interactive, effective teaching and learning environment. ...

Videos

Latest News

Women rule the roost in Assam's Nalbari as they occupy 2 dozen key posts

Breaking the proverbial glass ceiling has become commonplace in Assams Nalbari as women rule the roost in the district by occupying all the key posts including the head of civil administration, police and judiciaryThe already strong numbers...

IED diffused, major incident averted in J-K's Pulwama

A major incident was averted after an IED was recovered from the Gangoo area of Pulwama in Jammu and Kashmir. The IED has been diffused safely, said Kashmir Zone Police. Yet again a major incident of an IED blast is averted by the timely in...

Health minister says pleased with behaviour after English pubs reopen

People in England appear to have broadly behaved themselves as pubs reopened this weekend, Britains health minister Matt Hancock said on Sunday, adding he was pleased with how the easing of lockdown had gone.From what Ive seen, although the...

Reuters Sports News Summary

Following is a summary of current sports news briefs. Report Newton in New England for physical, finalize dealQuarterback Cam Newton is in New England to complete his physical and finalize his one-year, 1.75 million contract, NFL Network In...

Give Feedback