Airtel Xstream Play crosses five million paid subscriber mark

Airtel Xstream Play, Bharti Airtel's video streaming service, has crossed the five million paid subscriber milestone this month, the company announced on Friday.

With Airtel Xstream Play, you can watch Live TV, TV shows, movies and more - all in one place. The service lets you access premium content from partners such as Sony LIV, Lionsgate Play, Chaupal, Hoichoi, FanCode, ManoramaMax, ShemarooMe, Alt Balaji, Ultra, ErosNow, EPICon, Docubay, Playflix, etc.

You can watch 40,000+ movie titles and shows from 20 content partners on the Airtel Xstream app with a minimum recharge of Rs 148.

Commenting on this achievement, Adarsh Nair, CEO - Airtel Digital, said, "Although India has 40+ OTT apps and a wide selection of premium video content, discovering and paying for this content is challenging. Airtel Xstream Play helps to bring together the largest selection of premium OTT apps under one app and one price. We recently added Alt Balaji, Fancode and Playflix bringing us still closer to our ambition of having the widest selection of premium content and twenty million subscribers."

According to Airtel, a wide variety of series, movies and sporting content has garnered heavy user interest on Xstream Play lately. 47% of the time spent on the platform was on series such as Scam 2003 and Scam 1992, followed by movies at 37%. Additionally, sports-related content has also emerged as a fan favourite with Asian Games and the bilateral cricket series between Australia and South Africa.