Boost in digital advertising gives jobs to young people in Srinagar

Technological advances have facilitated the design of materials in much less time.

The promotion of digital advertising in the valley has changed the lives of many young employees. With the help of digital advertising in the formation of hoardings and to improve the appearance of markets and shopping centers in Srinagar has been a success story for several reasons.

Technological advances have facilitated the design of materials in much less time. This new technique is very requested by customers. The digitally designed billboards gave a magical remake to the already splendid Srinagar by replacing the old handmade tables that were previously used for advertisements in shopping malls and stores.

The rise of digital advertising in the valley has seen the emergence of several digital agencies that employ many unemployed young people in the region who have the necessary skills. With the growing demand for digital advertising by companies, more and more young people are attracted to the industry, which helps solve the problem of unemployment.

A young entrepreneur, Rasiq Manzoor, said, "At first I took a basic computer course and then I did a non-linear video editing, after which I took a graphic design course ... a lot, I started this business, and it's going well, I have good clients and the business is fine. We have a good team and our website that also provides jobs for young people, The youngsters should stop running behind jobs when they can start a good business."

Bashir Ahmad, secretary of the Federation of Traders Manufacturers of Kashmir, said, "If we go back a few years ago, we will remember that we have to spend a lot of money and time to produce advertising material, however, that has become much easier with digital marketing, which has many clients and generates good income and also attracts young people and solves the problem of unemployment."