Tata Starbucks introduces app-based order, payment facility

Tata Starbucks on Tuesday said it has introduced mobile app-based order and payment facility for customers to make convenient and contactless transactions.

Tata Starbucks on Tuesday said it has introduced mobile app-based order and payment facility for customers to make convenient and contactless transactions. With this new feature, a customer can now order and make payment using the Starbucks India mobile application and pick up beverages from a nearby store, the company said in a statement.

The mobile order & pay feature also offers customers features like customisation of beverages by selecting the size, coffee bean options, milk and add-ons etc, it added. "The new order ahead and pay feature will make it easier for our customers to collect their favourite Starbucks coffee without having to wait in a queue," Tata Starbucks CEO Navin Gurnaney said.

Now, customers are seeking safe, familiar and convenient experiences, and Tata Starbucks is accelerating its digital transformation plans, he added. The company is a 50:50 joint venture between Tata Consumer Products Ltd and Starbucks Corporation and currently operates 196 stores in India in 12 cities.