Geolocation - The technology you didn't even know about

Technology certainly feels limitless. While we know there are very few things in the world that it is unable to do, the vast majority of daily tasks and activities can be accomplished with ease.

One type of technology that has become incredibly useful is geolocation. However, not everyone knows too much about it or how it works. In fact, geolocation technology is one of the biggest game changers for a variety of different industries.

Geolocation is defined as “the process or technique of identifying the geographical location of a person or device by means of digital information processed via the internet.” It sounds highly technical; however, it is something that is completed in an instant and does not typically require an individual to do it. Sometimes, the user will simply have to “allow” their device or a website to pick up where they are, and the technology will typically do the rest.

How, though, has technology changed the game and made significant improvements? What benefits has it brought?

Businesses have been changed forever by geolocation

Geolocation technology has surely changed the way business functions. Almost every app we use today utilizes this technology to locate and target its user base. The use of geolocation technology enables marketers to target consumers based on their location and personalize their marketing campaigns accordingly. Advertisements focused on regional event promotions, local deals, or regional holiday sales can be sent to their potential customers based on their current location. This results in more effective marketing campaigns as marketers can now reach potential customers with the right message at the right location and time.

How is geolocation used across iGaming and Sweepstake Casinos?

Geolocation technology is also revolutionizing the iGaming industry. Online gaming platforms need to be compliant with local state regulations for the operation of legal casinos. They can now leverage this technology to ensure compliance and prevent players from participating in non-legal territories. Even the use of a VPN is not smart enough to trick a player's location.

This technology allows the gaming sites to determine the user's physical location and confirm whether they are located within the legal states or not. The only exception to the rule for online gambling is in regard to sweepstakes casino games, as these can be played by anyone as they do not involve real money being used. Most residents in North America can access social casinos, although geolocation may be used in order to personalize the experience and give them a better session that is more tailored to them and where they are playing from.

The use of geolocation technology provides additional protection to players and gaming platforms alike. The iGaming industry maintains legality by enforcing players' age and location requirements before allowing them to participate in gambling. This technology ensures that the location of the players is verified, ensuring that laws are not violated, and those underage are not able to participate. The industry is ever-growing, becoming a popular source of entertainment worldwide, and geolocation has played a key role in its success.

Advertising has benefited greatly

Another industry that requires the use of geolocation technology is advertising. Online advertisers must deliver ads only to potential customers' locations. Geolocation technology targets potential customers by location, advertising the most relevant content for their current area. This generates a higher engagement rate, lower ad costs spent, and more conversion rates.

The Bottom Line

Geolocation technology has become an indispensable element of modern businesses across industries. With geolocation's rise, new marketing strategies, entrepreneurial empowerment, and legal compliance requirements can now all be met through geolocation tech. Indeed, it is already widely used, and even in instances where we would have no idea that it has.

Given its capabilities and the benefits it has managed to provide, there is no doubt that geolocation technology will improve in the future. It is impossible not to think that it will get better and offer new advantages, which should then be adopted on a wider scale across the planet.

(Disclaimer: Devdiscourse's journalists were not involved in the production of this article. The facts and opinions appearing in the article do not reflect the views of Devdiscourse and Devdiscourse does not claim any responsibility for the same.)