ProRata Revolutionizes Car Ownership in India with Co-Ownership Model

ProRata, a Bangalore-based start-up, has introduced a pioneering co-ownership model for premium cars in India. Founded by serial entrepreneur Sanjeev Kumar Jain, this model allows for shared ownership, offering cost-effective access to luxury vehicles. ProRata's success on Shark Tank India highlights its potential to transform car ownership in the country.


PTI | Bangalore | Updated: 06-06-2024 14:42 IST | Created: 06-06-2024 14:42 IST
ProRata Revolutionizes Car Ownership in India with Co-Ownership Model
AI Generated Representative Image
  • Country:
  • India

Bangalore, India - June 6, 2024 - ProRata, a Bangalore-based start-up, is set to disrupt the automotive industry with its innovative co-ownership model for premium, luxury, and off-roading cars. By redefining car ownership, ProRata aims to enhance the lifestyle of Indians, particularly the middle and upper-middle class.

Founded by Sanjeev Kumar Jain, a visionary serial entrepreneur, ProRata offers a practical solution that divides each premium car into 12 tickets of ownership. Each ticket guarantees 8.33% ownership and 30 days of usage per year over five years. The seamless experience involves booking via a mobile app, with cars delivered and picked up by professional drivers.

ProRata's success was further validated on Shark Tank India S3, where the concept garnered support from investors Anupam Mittal and Piyush Bansal. With plans to expand operations across major cities, ProRata is poised to upgrade the lifestyle of millions in India. For more details, visit ProRata's official website.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)

Give Feedback