Consumer body urge digital payment apps to be more user friendly, consume less data
- Country:
- India
Digital payments applications need to be more user-friendly, consume fewer data and battery, be available in the local language and use innovative tools to enhance usability, according to Consumer Unity and Trust Society (CUTS) International. At the same time, there is a need to enhance trust in service providers by reducing fraud, improving convenience and fixing accountability, it said.
Different users may prioritise divergent challenges to be addressed for enhancing the use of digital payment modes. While consumers face challenges such as lack of interoperability and high processing charges, merchants face challenges with respect to expensive acceptance infrastructure, transaction failures and unaware customers. However, there is a positive correlation between the education of users, infrastructure availability and awareness of digital payments. But there is a low conversion rate among aware groups indicating that mere awareness is not sufficient for deepening digital payments.
The non-profit organisation recently conducted three user perception and behaviour surveys to gauge various aspects of digital payments. In all, 5,000 respondents were interviewed across categories (consumers, merchants, micro and small enterprises, business correspondence, and entrepreneurs) from 11 states representing different demographic profiles.
On an average, around 44 per cent of aware disadvantaged groups (females, not young, rural, low/uneducated and low/ no income) and 50 per cent of aware advantaged groups (male, young, urban, highly educated and high income) are users of digital payments, said CUTS International. The key findings of surveys and recommendations have been submitted to the RBI Committee on Deepening of Digital Payments.
(With inputs from agencies.)
- READ MORE ON:
- Consumers Energy
- Consumers Credit Union
- Power outage
- End user
- User profile
- User guide
- Treatment and control groups
- Users' group
- Food group
- Customer Service
- Customers Bank
- Indian Space Research Organisation
- Employees' Provident Fund Organisation
- Canton of Aargau
- States of India
- U.S. state
- United States of America
- Female entrepreneurs
- Entrepreneurs' relief
- Economic system
ALSO READ
States asked to enforce weekly stock disclosure of pulses
Terminally ill individuals advocate for more states to legalize physician-assisted death
Devastating attack devastates one of Ukraine's largest power plants
Putin Ridicules Planned Ukraine Conference and States Russia Will Not Bow to Imposed Peace Plans
ANALYSIS-Climate verdict for Swiss women a warning for European states, oil industry