Airtel Xstream Play expands regional content offering with aha Tamil and Telugu

Airtel Xstream Play, an OTT aggregator service by Bharti Airtel, has partnered with aha Tamil and Telugu to offer regional content to its subscribers.

The portfolio expansion will ensure that Airtel Xstream remains the go-to-destination for OTT enthusiasts in AP, Tamil Nadu and Telangana, the company said on Friday.

"We welcome team aha on to our platform and look forward to collaborating with them and taking their content across the length and breadth of India. Over the years, we have observed regional content gain prominence and transcend the barriers of language within India. aha's addition will not just get the best in Tamil and Telugu content to the audiences in TN, AP and Telangana but also to discerning audiences elsewhere in the country," said Adarsh Nair, CEO – Airtel Digital.

aha OTT, a joint venture between Allu Arvind's Geeta Arts and My Home Group, is one of the fastest-growing regional OTT players in India with over forty million viewers. The platform offers a diverse array of original content, encompassing 750+ films and 40+ original shows besides talk shows and reality TV.

"We are pleased to unveil this strategic collaboration with Airtel Xstream, marking a significant stride in our ongoing mission to be in every Telugu and Tamil household. We hope that the partnership with Airtel Xstream will enhance our reach and impact, helping us tap into a broader audience. Together," said Mr. Rakesh CK, Senior VP and Head-SVOD and Business Strategy of aha.