Axis Max Life's Impressive Growth: Outpacing Industry Norms

Axis Max Life Insurance Limited's 9-month financial performance highlights significant growth across various metrics, including a 20% rise in Individual Adjusted First Year Premium and 30% growth in Value of New Business. The company continued to outpace the private insurance industry, driven by strategic partnerships and proprietary channel expansion.

Axis Max Life Insurance Limited, a joint venture with Max Financial Services Limited and Axis Bank Limited, has demonstrated exceptional financial growth in its 9-month Financial Year 2026 report. The company recorded an 18% increase in consolidated revenue, excluding investment income. Its market share has grown by 53 basis points, reaching 9.8%.

A key highlight of the fiscal performance is the 20% year-on-year growth in Individual Adjusted First Year Premium, amounting to ₹6,396 crores. The Gross Written Premium experienced an 18% rise, reaching ₹25,195 crores. Axis Max Life's profitability measure, the Value of New Business, grew 30%, bolstered by product mix improvements.

Axis Max Life's rapid growth is attributed to the expansion of proprietary channels and 51 new business partnerships. The company maintains a leadership position in retail protection sales and continues to leverage digital innovation to enhance customer experience, cementing its status among the fastest-growing life insurers.

(With inputs from agencies.)