SAIL Launches Nationwide Creative Contest to Celebrate Steel’s Role in India

The campaign seeks to build a powerful “Steel-to-Soul” connection, linking national infrastructure with personal stories and emotions.

The Steel Authority of India Limited (SAIL), a Maharatna PSU under the Ministry of Steel, in collaboration with MyGov, has launched a nationwide creative contest titled “सेल-e-BRATION: Steel Built India, SAIL Built Trust” on 30 January 2026, inviting citizens to creatively showcase SAIL’s enduring role in nation-building and everyday life.

The digital-first campaign calls on Indians to express their storytelling talent through reels, cinematic short stories and digital advertisements, using creativity to highlight how steel—and SAIL—form the backbone of India’s infrastructure, security and social development.

Steel-to-Soul: Building Trust Beyond Infrastructure

The core objective of सेल-e-BRATION is to deepen public engagement with the SAIL brand by portraying it as a “reliable friend”—one that not only builds bridges, railways and cities, but also safeguards lives and supports communities. The campaign seeks to build a powerful “Steel-to-Soul” connection, linking national infrastructure with personal stories and emotions.

Four Themes, One Nation’s Story

Participants can submit entries under any one of the following themes:

• Building India’s Big Dreams – Showcasing railways, bridges, highways and the steel that forms the nation’s backbone

• Shield & Star – Highlighting SAIL’s contribution to national defence, including tanks and ships, as well as space exploration

• There’s a Little Bit of SAIL in Everyone’s Life – Focusing on SAIL’s social footprint through schools, hospitals and sports initiatives

• Products Everywhere – Depicting SAIL as the invisible yet essential presence in homes, offices and urban life

Rewards and National Recognition

To encourage participation, the top five creators will receive:

• Cash prize of ₹10,000 each

• Letter of Appreciation and Certificate from SAIL

• National exposure, with winning entries featured across SAIL’s official social media platforms

How to Participate

• Eligibility: Open to all Indian citizens

• Format: MP4 video, 1080p resolution, maximum 120 seconds

• Language: Hindi or English

• Submission: Upload the video to a cloud platform (Google Drive or YouTube as an unlisted link) and submit via the MyGov portal

• Deadline: 16 February 2026, 11:59 PM IST

Contest Link:https://www.mygov.in/task/sail-e-bration-steel-built-india-sail-built-trust-reel-contest/

Call to Action: Tell India’s Steel Story

Through सेल-e-BRATION, SAIL and MyGov are inviting citizens, creators and storytellers to take centre stage and narrate how steel silently shapes India’s progress and protects its people—one story, one reel and one idea at a time.