Gambhir Battles Deepfake Exploitation in Court

Gautam Gambhir, Indian cricket team's head coach, has filed a lawsuit to prevent the misuse of his image and attributes for deepfake content and commercial exploitation. The Delhi High Court will hear the case on March 23. His legal team argues that the deepfake videos affect his personality rights and dignity.

Gautam Gambhir, the head coach of the Indian cricket team, is taking legal action against the unauthorized use of his image and personal attributes for creating deepfake content. The Delhi High Court is set to review the case on March 23, following submissions made by Gambhir's counsel in the matter.

The lawsuit addresses the impact of deepfake videos on Gambhir's personality rights, illustrating the gravity of such fabrications with examples demonstrating false resignations and other scenarios. Advocate Jai Anant Dehadrai highlighted the malicious narratives conveyed through these imitations, potentially damaging Gambhir's professional reputation and dignity.

The lawsuit further targets social media accounts allegedly crafting realistic videos of Gambhir using AI technologies, alongside unauthorized merchandise sales bearing his likeness. The court has adjourned the matter, granting counsel time to rectify discrepancies before deliberation resumes.

(With inputs from agencies.)