Messi's Magic and MLS's Ambitions: Kicking Off the 30th Season

Major League Soccer's 30th season commences with a spotlight on Lionel Messi and new club San Diego FC. Inter Miami aims to rebound from last year's playoff exit, while MLS seeks to expand its global reputation. Key events like the 2026 World Cup offer opportunities for growth in U.S. soccer.

As Major League Soccer (MLS) launches its 30th season, all eyes are fixed on Inter Miami's Lionel Messi and the newly introduced San Diego FC. Messi, having led Miami to top the regular season last year, now aims to redeem the club's playoff disappointment against Atlanta United.

Joining Messi are former Barcelona teammates Luis Suarez, Sergio Busquets, and Jordi Alba, under the leadership of new head coach Javier Mascherano. Meanwhile, the season opener will see San Diego FC challenge the reigning MLS Cup champions, LA Galaxy, marking a historic moment for the league's newest entrant.

Amidst the excitement, MLS is poised to capitalise on the growing interest in soccer across the United States, magnified by hosting events like the Club World Cup and the 2026 World Cup. The league's ambition is to challenge the dominance of established American sports leagues while nurturing its international allure.