Decathlon's Big Play: Reaching Billion-Dollar Sales in India's Sporting Arena

Decathlon, aiming for billion-dollar sales in India, plans to expand its presence by increasing retail stores and local sourcing. The company targets a double-digit revenue growth annually and envisions significant market share in India's sports sector. Decathlon also integrates online and offline strategies for growth.

Decathlon is setting its sights on reaching nearly billion-dollar sales in India's booming sports market over the next five years. The French sports goods retailer plans to achieve this through aggressive expansion of its retail footprint and product offerings, while capitalizing on the growing sports culture in the nation.

Currently operating 132 stores across 55 cities in India, Decathlon plans to extend its reach to over 90 cities by 2030. With a target revenue of Rs 8,000 crore, India Chief Executive Officer Sankar Chatterjee emphasizes maintaining double-digit growth annually to capture a significant share of the sports market.

The company also focuses on a circular business model, offering repair services and selling refurbished products to make sports goods more affordable. Decathlon is enhancing its online and offline strategies to broaden its market reach, even venturing into smaller cities with promising sports enthusiasm.