NBA Pulls Plug on Hawks and Magic City Collaboration

The NBA has cancelled a planned collaboration between the Atlanta Hawks and Magic City, a renowned strip club, intended for a March game. Commissioner Adam Silver cited community concerns for the cancellation. The partnership had sparked mixed reactions within the league and among stakeholders.


Devdiscourse News Desk | Updated: 10-03-2026 04:41 IST | Created: 10-03-2026 04:41 IST
NBA Pulls Plug on Hawks and Magic City Collaboration
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The National Basketball Association (NBA) has canceled the Atlanta Hawks' unique collaboration with Magic City, a popular local strip club, which had been planned for an upcoming game against the Orlando Magic on March 16. This was meant to celebrate the club as a cultural institution of the city.

NBA Commissioner Adam Silver stated that the decision to stop the 'Magic City Monday' promotion was made in the interest of the broader NBA community. According to Silver, the cancellation came after discussions with Hawks leadership and arose from concerns voiced by stakeholders, including fans, partners, and employees.

Controversy swirled when San Antonio Spurs center Luke Kornet urged the NBA to cancel the event after the Hawks did not publicly acknowledge Magic City's focus as a strip club. While some players supported Kornet's stance, former Hawks guard Lou Williams defended the collaboration, celebrating its unique cultural significance.

(With inputs from agencies.)

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