Left Menu
Development News Edition

NBA returning to Chinese state television after 1-year ban

CCTV announced Friday that it would air Game 5 of the NBA Finals between the Los Angeles Lakers and Miami Heat — the first time that the league would appear on the network since the rift that started when Houston Rockets general manager Daryl Morey tweeted support for anti-government protesters in Hong Kong. State television made an on-air announcement that the game would be broadcast; the network's web site had a preview of the game, including a photo of the Lakers' LeBron James and Miami's Jimmy Butler.

PTI | Beijing | Updated: 09-10-2020 21:31 IST | Created: 09-10-2020 21:13 IST
NBA returning to Chinese state television after 1-year ban
Representative image Image Credit: Twitter(@NBA)

The NBA is returning to Chinese state television after a one-year absence. CCTV announced Friday that it would air Game 5 of the NBA Finals between the Los Angeles Lakers and Miami Heat — the first time that the league would appear on the network since the rift that started when Houston Rockets general manager Daryl Morey tweeted support for anti-government protesters in Hong Kong.

State television made an on-air announcement that the game would be broadcast; the network's web site had a preview of the game, including a photo of the Lakers' LeBron James and Miami's Jimmy Butler. CCTV quickly halted its relationship with the NBA after Morey's tweet, even though the post was quickly deleted. Given the timing, it appears the suspension of NBA coverage by that network was designed to last one year; CCTV announced on Oct. 8, 2019, that it was beginning an immediate investigation into its relationship with the NBA, stemming from the network being "strongly dissatisfied" over the league's decision to not sanction Morey.

The NBA did not have an immediate comment to CCTV's decision. NBA games have been available to Chinese fans on the streaming service Tencent, another of the league's broadcast partners. And the relationship between the league and China could be best categorized as frosty since.

NBA legend and Chinese Basketball Association President Yao Ming did come to the U.S. to attend the memorial service for commissioner emeritus David Stern in January, a move viewed by some as one that showed there was hope for the league and China to mend fences. But the fallout after the tweet last year was quick and massive. Sponsors — following CCTV's lead — pulled their backing of the NBA China Games between the Lakers and Brooklyn Nets; the preseason games were played, though no news conferences were held and most events surrounding the games in the basketball-mad nation were cancelled as well.

At All-Star weekend this year, NBA Commissioner Adam Silver said it was possible the league could lose as much as USD 400 million in revenue this year because of the strained relationship with the Chinese. And that estimate preceded the costly shutdown because of the coronavirus pandemic, another massive financial blow that forced the league to cancel about 15 per cent of its remaining regular-season games.

The league wound up salvaging the season by moving into a bubble at Walt Disney World, yet another big expense for games that took place without fans present — meaning no ticket, concession or souvenir revenue.


TRENDING

OPINION / BLOG / INTERVIEW

Turbulence surrounding tobacco control in Ghana

... ...

Smart healthcare: IoT redefining the way healthcare is delivered

As the world is embracing the new wave of digitalization triggered by the pandemic and the arrival of 5G, the adoption of IoT devices will further boom. With adoption set to soar, IoT security issues and other challenges cant be ignored any...

Refugee compassion and response: Ideas to mitigate disasters now and in their future

Their homeland becomes a forbidden territory for them and more likely than not, their journey to foreign soil is no less traumatizing, not to say deadly. It is crucial to help refugees live a life of dignity and purpose....

Inadequate water infrastructure causes a tidal wave of coronavirus in rural Alaska

... ...

Videos

Latest News

Trump finally gives his administration green light to proceed with Biden transition

After weeks of defiance, President Donald Trump on Monday allowed officials to proceed with a transition to President-elect Joe Biden, giving his Democratic rival access to briefings and funding even as he vowed to persist with efforts to f...

S.Korean delivery workers say coronavirus boom means relentless toil

South Koreas delivery workers have fallen into what they call a legal blind spot and say its a deadly place to be as the novel coronavirus drives an unprecedented boom in online business.Labour rights have made huge progress in South Korea ...

Canadian officer in Huawei CFO's arrest says he did not ask for phone passcodes

A Canadian police officer involved in the arrest of Huawei Chief Financial Officer Meng Wanzhou two years ago in a U.S. extradition case testified on Monday he did not plan to obtain her mobile phone passcodes or search her electronic devic...

China reports 22 new COVID-19 cases vs 11 a day earlier

China recorded 22 new COVID-19 cases on Nov. 23, up from 11 cases a day earlier, the national health authority said on Tuesday. The National Health Commission said in a statement that 20 of the new cases were imported infections originating...

Give Feedback