How to Get More Views on TikTok After Posting

Chris Reyes | Updated: 21-05-2024 09:54 IST | Created: 21-05-2024 09:54 IST
How to Get More Views on TikTok After Posting
Image Credit: freepik

Don't relax just yet; you still need to learn how to get more views on TikTok after posting. Considering the sheer volume of videos uploaded daily on TikTok, merely posting content isn't enough to win the game. You need reliable strategies that will attract more views to your TikTok videos once they go live. This guide will cover the ins and outs of getting more views on your posts to help you blow up on TikTok.

What is a “View” on TikTok?

In digital marketing, the term "view" can have different meanings. For example, on Instagram, a video must play for at least three seconds to count as a view. On YouTube, a user must intentionally hit the play button on a video that the algorithm deems "spam-free."

On TikTok, the process is much simpler. A view is counted as soon as a video starts playing. Views are recorded whenever the video loops, autoplay, or gets reopened by the same user.

Why Tracking Your TikTok View Count Matters

Views on TikTok are a great indication that your content strategy is effective. It's crucial to know which pieces of content capture your audience's interest, similar to any content marketing campaign. This allows you to scale your strategy around what works and create high-quality videos that TikTok users appreciate. Additionally, reevaluating videos that don't generate enough views helps avoid wasting resources on ineffective strategies. Testing new changes can lead to improvement, and understanding your view count is vital for TikTok marketing success.

How to Get More Views on TikTok After Posting

Here are five simple strategies to increase your TikTok views:

  1. Engage with Trending Videos: Gain exposure by commenting on trending videos. Look for popular, relevant videos that already have your target viewers. Use niche-specific hashtags in the search bar to find these videos. Engage with the audience by writing positive feedback, sharing insights, or answering questions. Mention the specific video you’d like viewers to check out, adding value to the conversation to funnel more views to your content.
  2. Re-upload the Video with More Hashtags: If you forgot to add searchable hashtags, re-upload your video. First, save the video by tapping the ‘More’ icon and hitting ‘Save video.’ Re-upload it with the appropriate hashtags. TikTok offers hashtag suggestions; just tap ‘Hashtags,’ enter your first hashtag, and choose from the list.
  3. Re-upload Your Post at the Right Time: Poor performance can sometimes be due to poor timing. Use TikTok’s built-in scheduling tool to re-upload at optimal times. Transfer your video to your computer, log into your TikTok business account via a web browser, and upload the video. Schedule the video by clicking the ‘Schedule video’ toggle and setting your preferred posting time. Optimal posting times vary, but common times include Mondays from 6 AM-10 PM and Fridays from 1 PM-3 PM.
  4. 4. Use the TikTok “Promote” Feature: TikTok’s "Promote" feature allows you to advertise your videos to a specific audience. Purchase “coins” to fund your promotion campaign. To promote an existing video, tap the ‘More’ button and select ‘Promote.’ The app will guide you through the configuration process, including defining your promotion goal and specifying the campaign’s duration. Create a custom audience for better targeting. Promoted videos appear as ads with a “sponsored” tag and any set CTA.
  5. 5. Share Your Post on Other Social Media Platforms: Although TikTok videos are uneditable once published, you can still share them on other platforms using tools like Vista Social. Select ‘Publish’ from your dashboard, then ‘Publish a single post.’ Choose the social profiles you want to use, add a link to your TikTok video, write an eye-catching caption, and add relevant hashtags. Use Vista Social’s scheduler to plan when to share your post.

Benefits of Getting More TikTok Views

Higher view counts on TikTok offer several advantages, such as:

  • Boosted Brand Awareness: Reaching a larger audience and increasing brand awareness, especially among younger generations like Gen Z.
  • Increased Engagement Opportunities: More views lead to more likes, comments, shares, and followers.
  • Higher Conversion Rates: The TikTok algorithm promotes highly engaged videos, leading to better conversions.
  • Cost-Effective Marketing: TikTok is relatively new and can be a cheaper option for reaching a large audience without spending heavily on ads.
  • Potential for Virality: Viral content can provide significant exposure and engagement.
  • Shareability: TikTok videos are highly shareable, enhancing social media marketing efforts.
  • Collaborations: Opportunities for collaborations with popular TikTok influencers to reach wider audiences.

Why Your TikTok’s Aren’t Getting Views

Common reasons for low views include:

  • Posting Without a Strategy: Inconsistent or poorly timed posts.
  • Low-Quality Videos: Not meeting viewer expectations.
  • Violation of Community Guidelines: Posting inappropriate content.
  • Overly Promotional Content: Failing to engage viewers genuinely.

Additional factors include being new to TikTok, lack of engagement, sensitive content, and potential shadow-bidding due to unusual activity or guideline violations.

FAQs on How to Get More Views on TikTok

How do I boost a TikTok video after posting? Use the Promote option in the TikTok app to get more people to discover your video.

How much does TikTok pay per view? TikTok’s Creator Fund pays two to four cents per 1,000 views.

How much can you earn each month from TikTok? Earnings vary, with top creators potentially earning thousands each month.

Does TikTok pay for likes? No, but likes can attract sponsors and brands, leading to potential earnings.

How is the TikTok Creator Fund different from the TikTok Creativity Program? The main difference is the video length requirement for rewards, with the Creativity Program rewarding longer videos and offering higher payouts.

Why are my TikTok videos getting low views? Reasons include algorithm changes, unengaging content, and repetitive material.

Boosting your TikTok views requires a solid, consistent strategy. A unified social media platform like Twicsy can help you plan your content strategy and track key engagement metrics. Start a free trial account today!

(Devdiscourse's journalists were not involved in the production of this article. The facts and opinions appearing in the article do not reflect the views of Devdiscourse and Devdiscourse does not claim any responsibility for the same.)

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