Danone Anticipates Sales Surge from Paris 2024 Olympics Participation

Danone, the global food company known for brands like Activia and Evian, expects significant short and long-term sales boosts from its sponsorship of the 2024 Paris Olympics. The company has invested in rebranding, physical kiosks, and strategic partnerships to capitalize on marketing opportunities during the event.

Danone, a key sponsor of the upcoming Paris 2024 Olympics, is anticipating notable short and long-term sales growth. The company has rebranded its products, established physical kiosks throughout Paris, and secured strategic partnerships to maximize marketing opportunities.

The global food giant, recognized for brands such as Activia and Evian, initiated its collaboration with the International Olympic Committee in mid-2022. By aligning with the Olympics, Danone joins other major French corporations like LVMH and Sanofi in leveraging the event for increased sales and visibility.

CEO Antoine de Saint-Affrique highlighted the dual-phase impact of the sponsorship, noting its immediate and future sales potential. Although specific financial details of their arrangement were not disclosed, Danone aims to prominently feature its branded products and kiosks at key Olympic sites. Furthermore, the company supports France's bid for the 2030 Winter Olympics, potentially enhancing its future market position.

(With inputs from agencies.)