Black Myth: Wukong Takes Gaming World by Storm

The new video game 'Black Myth: Wukong,' launched by Tencent-backed startup Game Science, quickly rose to the top of Steam's most-played games chart with 1.4 million concurrent players. The game, based on Chinese mythology, has garnered significant global interest and trended on China's social media.

'Black Myth: Wukong,' a fresh title from Tencent-backed Game Science, launched on Tuesday and swiftly ascended to the top of Steam's most-played games chart, boasting 1.4 million concurrent players just hours after its release.

Developed by Game Science, a company founded in 2014 by ex-Tencent employee Feng Ji, 'Black Myth: Wukong' has attracted global attention as a high-budget Chinese game. The game opened for pre-orders on June 8 and led Steam's China sales chart for the week of Aug. 6-13.

The domestic wave continued as 'Black Myth: Wukong' trended on social media, reaching the second spot on Weibo with 1.7 billion views. Brands like Lenovo, Luckin Coffee, and Didi have capitalized on the game's popularity for their marketing campaigns.

(With inputs from agencies.)