Google Cloud and Liberty Global Ink Five-Year AI-Powered Deal

Google Cloud and Liberty Global have formed a five-year partnership to implement Google's AI models and cloud tools across Liberty's European operations. This collaboration aims to enhance consumer services, network reliability, and security while exploring AI applications in customer service and telecommunications data monetization.

Google Cloud, a rapidly expanding division of Alphabet, has forged a five-year strategic partnership with Liberty Global. The alliance is set to deploy Google's cutting-edge Gemini AI models and additional cloud solutions across Liberty Global's substantial European operations.

Liberty Global, which boasts a network of about 80 million fixed and mobile connections across Europe, announced that this agreement will bolster consumer services, such as AI-driven search and content discovery on its Horizon TV platform. Additionally, the deal will streamline customer-service operations via automation. Mike Fries, CEO of Liberty Global, highlighted the significance of this enhanced collaboration in a statement.

Furthermore, the partnership will facilitate the distribution of more Google products, including Pixel phones, watches, and smart-home devices, through Liberty's subsidiaries. These subsidiaries encompass Britain's Virgin Media O2, Belgium's Telenet, the Netherlands' VodafoneZiggo, and Switzerland's Sunrise. Liberty Global and Google Cloud aim to improve network efficiency and explore new avenues to monetize telecoms data while respecting privacy standards.