Skoda Auto India ties up with CSC Grameen eStore for booking of car models

The collaboration, Skoda Auto India said, makes it among the few premium automotive brands to leverage CSCs extensive digital and physical network to offer its car models to customers across multiple newer regions in the country.

Czech auto maker Skoda Auto India on Wednesday said it has formed a strategic partnership with government-backed e-commerce platform Common Services Centre Grameen eStore to expand its footprint across non-metropolitan and semi-urban markets in the country. As part of the collaboration, the company will make available its compact SUV Kylaq, subcompact crossover SUV Kushaq, and compact sedan Slavia through the CSC's digital-first non-metropolitan network. This will facilitate product enquiries and purchase journeys, supported by Skoda Auto India's dealership network for fulfilment and delivery, it stated. The collaboration, Skoda Auto India said, makes it among the few premium automotive brands to leverage CSC's extensive digital and physical network to offer its car models to customers across multiple newer regions in the country. The company aims to improve accessibility and build relevance across newer markets, said Ashish Gupta, Brand Director, Skoda Auto India. This initiative will bring the company closer to customers, enabling them to experience our products and services more conveniently, regardless of their location, creating a more inclusive and accessible mobility ecosystem, he stated. The CSC network, with its widespread presence across non-metropolitan cities in India, will serve as a critical touchpoint for customers who previously had limited access to automotive brand options, the company said.