ID Fresh Food enters filter coffee decoction biz: eyes Rs 50Cr
iD Fresh Food, which retails 55,000 litres of idli-dosa batter a day, is now foraying into the filter coffee business, a press release said here. "With our unique filter coffee decoction, we are ready yet again to disrupt the market and meet the unmet consumer demand for authentic filter coffee", co-founder and CEO of iD Fresh Food Musthafa PC said in the release.
The company claims that the decoction would have a shelf-life of three months, it said, adding that once the pack is opened, the decoction needs to be stored in a refrigerator and consumed within 10 days.
(With inputs from agencies.)