Left Menu
Development News Edition

ID Fresh Food enters filter coffee decoction biz: eyes Rs 50Cr

Devdiscourse News Desk | Chennai | Updated: 04-10-2018 17:02 IST | Created: 04-10-2018 15:25 IST

iD Fresh Food, funded by Wipro chairman Azim Premji and Helion Venture Partners, entered the filter coffee decoction segment Thursday and is eyeing an Rs 50-crore revenue by the next fiscal year.

iD Fresh Food, which retails 55,000 litres of idli-dosa batter a day, is now foraying into the filter coffee business, a press release said here. "With our unique filter coffee decoction, we are ready yet again to disrupt the market and meet the unmet consumer demand for authentic filter coffee", co-founder and CEO of iD Fresh Food Musthafa PC said in the release.

The decoction would be available in 20 ml pack at a cost of Rs 10 and 150 ml pack at Rs 80 in 17 cities across the country, the release said.

The company claims that the decoction would have a shelf-life of three months, it said, adding that once the pack is opened, the decoction needs to be stored in a refrigerator and consumed within 10 days.



Turbulence surrounding tobacco control in Ghana

... ...

Refugee compassion and response: Ideas to mitigate disasters now and in their future

Their homeland becomes a forbidden territory for them and more likely than not, their journey to foreign soil is no less traumatizing, not to say deadly. It is crucial to help refugees live a life of dignity and purpose....

Inadequate water infrastructure causes a tidal wave of coronavirus in rural Alaska

... ...


Latest News

'Here to demand what is ours': Farmers protesting at Delhi-Ghazipur border

We are not here to fight. We are here to demand what is ours, says Gulzar Singh, a farmer from Uttar Pradesh who is camping at the Delhi-Ghazipur border here with nearly 350 others from his state and neighbouring Uttarakhand against the Cen...

UK's Sunak says EU deal needs 'constructive attitude'

Britain and the European Union can still reach a post-Brexit trade deal if negotiators take a constructive approach, British finance minister Rishi Sunak said on Wednesday. With a spirit of constructive attitude and goodwill on all sides, w...

102 survivors of Bhopal gas tragedy died of COVID-19: MP govt

The coronavirus pandemic has claimed the lives of 102 survivors of the 1984 Bhopal gas tragedy since its outbreak, the Madhya Pradesh government said on Wednesday. However, some NGOs claimed that as many as 254 survivors of the Bhopal disas...

China to assess downstream impact before Brahmaputra dam construction

China will take into consideration the interest of other countries before firming up any plan to develop a dam on the Yarlung Tsangbo river, which flows into India and Bangladesh, a Chinese official in New Delhi said on Wednesday. On Monday...

Give Feedback