Borgogno devised a simple design brief for Pininfarina SpA to create the most beautiful, all-electric hypercar

Borgogno has devised a simple design brief for Pininfarina SpA to create the most beautiful, all-electric hypercar in the world. The PF0 design is being developed by the Pininfarina SpA Design Studio under the management of Pininfarina Group Design Director, Carlo Bonzanigo and no more than 150 PF0s will then be hand-crafted in Cambiano, Italy by the Pininfarina SpA Atelier from 2020. Together they will deliver a hypercar with unmatched standards of performance, beauty, and elegance, combining form and function in perfect harmony, and with innovative technology and packaging.

The limited-run, luxury electric hypercar will take pride of place in automotive history. As the first solely-branded Pininfarina production car it will introduce a future range of luxury electric cars that deliver on a long-held Pininfarina family dream of a stand-alone Pininfarina car company.

Automobili Pininfarina Design Overview

Luca Borgogno's role in defining the PF0 design brief follows his appointment as Automobili Pininfarina's Design Director earlier this year after 14 years as one of the lead automotive designers at Pininfarina SpA.

Having worked together for many years, Borgogno and Bonzanigo will channel almost 90 years of Pininfarina's unparalleled design expertise into the styling and creation of all Automobili Pininfarina's cars. The final PF0 design will be passed to the Pininfarina SpA Atelier team in Cambiano, Italy. This group of experienced automotive artisans will hand-build the cars to exacting standards and deliver the first PF0 in 2020, confirming to the world the arrival of Automobili Pininfarina.

Borgogno's vision for every future Automobili Pininfarina car takes inspiration from his favorite Pininfarina cars including the 1947 Cisitalia 202, the 1970 512S Modulo, and the 2008 hydrogen fuel-cell powered shooting brake concept Sintesi. He has clear goals in mind for Automobili Pininfarina cars to be elegant, clean and pure in surfaces and volumes, and which, as a whole, present objects of beauty with hints at innovation, technology, and speed.

"We are defining a car that is not overdesigned; we want something that is super clean and looks impossibly simple. Whenever you look back at classic Pininfarina cars, these qualities stand out," Borgogno said.

Two unique elements combined will set Automobili Pininfarina cars apart from other luxury cars. Firstly, the car's design provenance: Pininfarina SpA has styled many of the world's most iconic cars, a number of which have been celebrated at the famous Pebble Beach Concours d'Elegance.

Secondly, fundamental to all Pininfarina-designed cars is an absolute desire to deliver innovation in engineering, technology, and performance wrapped in a beautiful skin. As a result, the PF0 will incorporate extreme levels of technology and functional design: a carbon-fibre exterior and chassis supporting staggering performance for a road car, accelerating from standstill to 100 km/h in less than two seconds, breaking the 300 km/h top speed barrier, and providing a potential zero emissions range of up to 500 km.

Automobili Pininfarina PF0 Design in Detail

Recently released sketch images of the PF0 have revealed a full carbon body that is curvaceous and sculptural and encased in sweeping glass. A single dynamic strip of light cascades from the front of the car and takes the place of traditional headlights.

Inside the car, the cockpit must be equally as inspiring as the exterior design in both form and function. Pininfarina SpA is defining what Borgogno calls a 'vanishing point' concept for the main dashboard display which will be both unique and exciting, focusing the driver's attention - a new definition of a driver-centric layout.

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