Matteo Magnani Joins Firmenich as Chief Consumer & Innovation Officer, Perfumery

Magnani is responsible for future-proofing the marketing and innovation pipeline by enhancing existing capabilities and driving breakthrough solutions for our customers.Matteo is an experienced business leader with a strong track record in brand building and innovation, said Ilaria Resta, President, Global Perfumery, Firmenich.

PTI | Geneva | Updated: 22-01-2021 11:18 IST | Created: 22-01-2021 10:36 IST
Matteo Magnani Joins Firmenich as Chief Consumer & Innovation Officer, Perfumery
Representative Image Image Credit: Pixabay

Firmenich, the world's largest privately-owned fragrance and taste company, officially announces the arrival of Matteo Magnani as Chief Consumer & Innovation Officer, Global Perfumery. Magnani is responsible for future-proofing the marketing and innovation pipeline by enhancing existing capabilities and driving breakthrough solutions for our customers.

''Matteo is an experienced business leader with a strong track record in brand building and innovation,'' said Ilaria Resta, President, Global Perfumery, Firmenich. ''In this new role, he will focus on transforming in-depth market and consumer insights into business opportunities and solutions, to enhance our robust capabilities across innovation, naturals and sustainability. Matteo will also develop our brand equity and communications, while accelerating digitalization with our customers.''Prior to joining Firmenich, Matteo spent 17 years at Procter & Gamble. In his last role, he served as Brand Vice President for Fabric Care Europe, where he contributed to the strong growth of brands such as Ariel, Tide, Lenor and Fairy. Prior to this, Matteo led Dolce&GabbanaBeauty, formerly licensed to P&G, overseeing a rich innovation program, including blockbuster fragrance launches and the successful establishment of the luxury fragrance collection and color cosmetics. Born and raised in Milan, Matteo lives in Geneva with his wife and two children.

''I have always been passionate about fragrance and it's potential to bring added benefit and value to consumer products,'' said Matteo Magnani. ''It's an exciting time to join Firmenich, which, after 125 years, continues to lead the industry in creativity, innovation and sustainability. I feel empowered to drive greater impact for our customers and their consumers.''Based in Geneva, Matteo will report directly to Ilaria Resta, President, Global Perfumery, and will oversee Perfumery teams across innovation, marketing, consumer insights, naturals, sustainability, digital and communications.

About FirmenichFirmenich was founded in 1895 in Geneva, Switzerland, and for 125 years has been a private family-owned company. Firmenich is a leading business-to-business company operating primarily in the flavors and fragrances market, and is involved in the research, creation, manufacture and sale of perfumes, flavors and ingredients. Firmenich aims to offer its customers superior creativity in formulation, a broad and high-quality palette of ingredients and proprietary technologies including in biotechnology, encapsulation, olfactory science and taste modulation, among other areas of innovation. Firmenich had an annual turnover of 3.9billion Swiss Francs at end June 2020.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)


TRENDING

OPINION / BLOG / INTERVIEW

Addressing conflict-related sexual violence at long last

... ...

Why unequal access to coronavirus vaccines is a threat to us all

... ...

India’s love affair with fossil fuels: the path to sustainable development?

... ...

Videos

Latest News

Air passenger demand globally falls further: IATA

The International Air Transport Association IATA has said air passenger traffic fell in January, both compared to pre-Covid levels January 2019 and compared to the immediate month prior December 2020. Total demand in January 2021 measured i...

Army officers shoots himself dead in J-K

An Army officer allegedly shot himself dead at an Army depot in the Khonmoh area of Jammu and Kashmir on Wednesday, officials said here Lieutenant Colonel Sudeep Bhagat, who was posted at the depot, fired upon himself, the officials said, a...

Farmers in Fukushima plant indigo to rebuild devastated town

Because of radiation released by the Fukushima nuclear plant disaster a decade ago, farmers in nearby Minamisoma werent allowed to grow crops for two years.After the restriction was lifted, two farmers, Kiyoko Mori and Yoshiko Ogura, found ...

Doors being opened for talented youth in several sectors: PM Modi

Doors are being opened for talented youth in several sectors such as space, atomic energy and agriculture as limiting knowledge and research is a big injustice to the countrys potential, Prime Minister Narendra Modi said on Wednesday.Addres...

Give Feedback