Brave Combat Federation rope in Mercury Sports Entertainment as partner, promoter

In a bid to promote MMA in the country, Brave Combat Federation, Asia's largest mixed martial arts organization, announced Mercury Sports Entertainment as its official partner and promoter in the country, it was announced on Monday.

The association is worth $5,00,000 deal that promises to establish itself as a prime international MMA property in India, according to a statement.

Commencing in December, the multi-city MMA league -- Brave CF -- will be held across Mumbai, Delhi, Bangalore, Kolkata, Chennai, Hyderabad, Kerala, and Nagaland.

Besides providing a platform to the Indian mixed martial artists to compete and hone their talent, the partnership will further expand to verticals such as the first of its kind Reality TV show, Gyms, Merchandise and Nutrition.

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