Havells India seeks to fortify consumer business with recent water purifiers

Fast moving electrical goods major, Havells India was seeking to fortify its consumer business with recently introduced water purifiers and was expecting a sale of Rs 500 crore in the next four to five years, a senior company official said Tuesday.

Purifier will be a small business compared to the company's total consumer businesses of around Rs 4000 crore and out of the combined revenue of about Rs 8250 crore as on March 2018. Water purifier business was expected to do a Rs 100 crore sales in the current fiscal, but in the long run, the opportunity would be immense, Havells India VP and headwater purifiers, Shashank Shrivastav said.

"In the next four to five years we are looking at 10 percent market share of the organized water purifier sector worth Rs 5000 crore," he said. Shrivastav claimed that top players in the water purifiers were compromising on quality. He, however, did not provide any evidence to his claims.

He said the market is gradually realizing the importance of PH balance and alkaline water importance and Havells would focus in these categories for future growth.

Havells is currently into domestic purifiers but in a month it will launch institutional products. Shrivastav said the company will produce purifiers in-house and has a capacity of five lakh pieces per annum which has the capacity to get doubled.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)