Cupid Limited Partners with GCPL for Major Kamasutra Condom Supply Deal

Cupid Limited has been approved as a vendor by Godrej Consumer Products Limited (GCPL) to supply Kamasutra condoms, marking a significant milestone. The initial order, worth INR 2.4 Crore, emphasizes Cupid's product quality. This partnership aligns with Cupid's strategic foray into the direct-to-consumer market in India.

Cupid Limited announced today its approval as a vendor by Godrej Consumer Products Limited (GCPL) for the supply of Kamasutra condoms. This significant milestone includes an initial order valued at INR 2.4 Crore, slated to commence on July 24.

Aditya Halwasiya, Managing Director of Cupid Limited, expressed pride in entering the direct-to-consumer market with Cupid's range of products and emphasized the prestige of partnering with GCPL.

Established in 1993, Cupid Limited is a premier manufacturer of male and female condoms, lubricants, IVD kits, and deodorants. This collaboration is expected to spur growth and expand product accessibility in the consumer goods sector.