Havells Partners with Jumbo Group for UAE Kitchen Appliances Market

Havells India Ltd has teamed up with the Jumbo Group to enter the kitchen appliances market in the UAE. Initially, products like mixer grinders will be sold on Jumbo's e-commerce site before hitting retail stores. This strategic partnership aims to enhance Havells' market presence and customer accessibility.

In a strategic move to capture the burgeoning kitchen appliances market in the UAE, Havells India Ltd announced its partnership with the Jumbo Group on Monday. Haas' premier kitchen appliances, including mixer grinders, will initially be available online via Jumbo's e-commerce website, jumbo.ae, with plans for subsequent retail distribution.

Senior Vice President of Havells India, Rahul Murgai, emphasized that this collaboration significantly boosts Havells' brand presence and channel reach, thereby improving customer access to their innovative products.

Jumbo will distribute Havells' kitchen appliances throughout the Middle East. Jumbo Group CEO Vikas Chadha noted that the partnership aligns with the growing demand for kitchen appliances, aiming to elevate customer lifestyle and convenience. Jumbo Serve will provide after-sales support, managing the warranty and contract service for the entire range of Havells products sold in the UAE.