Strategic Fashion Partnership: AWWG and G-III Apparel Group Unite

Leading global fashion group AWWG announces a strategic partnership with G-III Apparel Group. This collaboration sees G-III holding a 12% stake in AWWG, aiming to enhance the growth and priorities of brands like Pepe Jeans, Hackett, and Façonnable. AWWG will also manage DKNY, Donna Karan, and Karl Lagerfeld in Spain and Portugal.


PTI | Madrid | Updated: 10-06-2024 17:41 IST | Created: 10-06-2024 17:41 IST
Strategic Fashion Partnership: AWWG and G-III Apparel Group Unite
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In a groundbreaking move, leading global fashion entity AWWG has unveiled a strategic partnership with G-III Apparel Group, underscoring a mutual vision for growth and expansion. G-III will acquire a 12% stake in AWWG, a decision poised to amplify the market presence of renowned brands such as Pepe Jeans, Hackett, and Façonnable.

Under this alliance, AWWG will oversee the operations of DKNY, Donna Karan, and Karl Lagerfeld across Spain and Portugal. This initiative seeks to unlock market opportunities and leverage AWWG's extensive experience to bolster G-III's brands across European and Indian markets.

AWWG CEO Marcella Wartenbergh and G-III CEO Morris Goldfarb echo sentiments of excitement and mutual benefit, marking a pivotal turn in global fashion industry dynamics.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)

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