A service-based digital marketing agency company has made the list of New Zealand's fastest growing companies for the second year in a row. Firefly named the fastest growing technology company on last years Deloitte FAST 500, came in again this year at number 29 on the Deloitte FAST 50 list, alongside impressive companies such as Hamilton based food company "Ready to Eat" New Zealand electricity retailer Electric Kiwi as the fastest growing company in NZ.
In today's day and age, if you are not in the digital space or don't have a digital marketing strategy you are irrelevant," said company founder, Anthony Baxter. "It's that simple and I think more and more people are really starting to embrace this concept and take action."
The 28 year old started Firefly in 2014 with $100 to his and his business partner's name. Starting out of his Auckland bedroom, the pair turned Firefly into a business with a near-$2 million turnover, over 15 staff and growing at a rate of 254% annually. With an Australian launch eyed up in the new year, the company is looking to continue the growth they've seen year on year.
Baxter encourages businesses both big and small to invest digital. "It still amazes me that some of the most established businesses are still "considering" digital over traditional media and if they don't move quickly, not only will the miss a golden time of opportunity to build their brand and grow before it's too late."
Firefly work with clients across both in NZ and internationally. With businesses such as AJ Hackett, Smartpay and Healthbank under their belt, the future is looking exciting for this Takapuna based team. "More and more pressures come in for businesses to perform and agencies to be measurable and accountable," said Baxter. "There need to be strong results that show a return on investment on marketing spend. We look forward to helping more and more businesses make the transition into the digital age and catching the wave."