Wow! Momo Launches Exciting New Cup Noodles Range, Targets Rs 100 Crore Revenue

Wow! Momo Foods has debuted into the instant noodles market with Wow! Noodles, aiming for Rs 100 crore in revenue within 24 months. The range features a fusion of Asian and Indian flavors and will be available across various sales channels, including inflight menus and quick commerce.

In a bold move to capture the growing instant noodles segment, Wow! Momo Foods has officially launched Wow! Noodles, an exciting new lineup of cup noodles with ambitious plans to achieve Rs 100 crore in revenue over the next two years.

Currently operating over 700 outlets in more than 60 cities, the company aims to expand its footprint beyond the traditional retail spaces to include inflight menus across Akasa Air, Air India Express, and Spice Jet, alongside opportunities in quick commerce platforms and modern trade channels.

With a unique fusion of popular Asian and Indian flavors like Thukpa, Khao Suey, and Chinese Bhel, Wow! Noodles sets out to offer consumers a flavorful and convenient dining experience. According to the founder, Sagar Daryani, this foray into the FMCG sector signifies a strategic step towards making Wow! Momo a household name.

(With inputs from agencies.)