Decathlon Scores Big in India: From Losses to Profits in FY24

Decathlon Sports India Pvt Ltd, a subsidiary of Decathlon SE, recorded substantial revenue growth of over Rs 4,000 crore in FY24, becoming profitable with gains of Rs 197.19 crore. The company saw an increase in advertising expenditure and plans further investments in India, a strategic market.

Decathlon Sports India Pvt Ltd, a subsidiary of the French sporting goods powerhouse Decathlon SE, reported a significant turnaround in FY24 with revenues surpassing Rs 4,000 crore. The company managed to post a profit of Rs 197.19 crore, according to official RoC filings.

Showcasing a resilient recovery from the Rs 18.61 crore loss in FY23, Decathlon's operations surged with a revenue of Rs 4,008.26 crore, marking a 2.24 percent increase. This fiscal performance is the company's highest in India over the past five years, edging close to half a billion USD in sales.

Despite a slight decline in e-commerce sales, with a 2.2 percent drop to Rs 437.07 crore, store and B2B sales observed robust performance. Identifying India as a 'big priority' market, Decathlon has earmarked another 100 million euros for investment, aiming to rank India among its top five global markets within five years.

(With inputs from agencies.)