Shyam Steel Enters Paints Market with Macaw Paints Launch

Renowned steel brand Shyam Steel ventures into decorative paints with Macaw Paints, enlisting Bollywood star Kartik Aaryan as ambassador. Launched during Durga Puja in West Bengal, the brand aims to offer vibrant colors that promise trust, legacy, and warmth, reflecting its longstanding reputation for strength and reliability.

In a strategic expansion, Shyam Steel, a stalwart in India's steel industry for nearly 80 years, has announced its foray into the decorative paints segment. The new venture, branded as Macaw Paints, was launched on September 22 with considerable fanfare in West Bengal.

Celebrated Bollywood actor Kartik Aaryan has been signed as the brand ambassador, further enhancing its appeal among the youth. The paints' tagline, 'Macaw ke rang, magic ke sang', embodies the promise of vibrancy and trust long associated with Shyam Steel products.

Introduced during the auspicious Durga Puja festival, the brand seeks to infuse Indian homes with warmth and joyous hues. This pivotal launch underscores Shyam Steel's ambition to replicate its success in steel under a new umbrella, as it aims to become a household name in the Indian paints industry.

(With inputs from agencies.)