Asgard Alcobev's Strategic Move: Brewing Golden Eagle in the Northeast

Asgard Alcobev has partnered with Mohan Meakins to brew Golden Eagle Beer in Northeast India. Through its subsidiary, CMJ Breweries, and collaboration with Brews & Bliss LLP, the deal promises economic benefits. The agreement starts in 2026, with CMJ overseeing production and Brews & Bliss managing operations.

Asgard Alcobev, previously known as Banganga Paper Industries, is set to brew the iconic Golden Eagle Beer in Northeast India through a strategic agreement with Mohan Meakins and Brews & Bliss LLP.

Using its Shillong-based subsidiary, CMJ Breweries, the arrangement promises economic advantages for consumers and shareholders, effective April 1, 2026, with production at Byrnihat, Meghalaya.

Mohan Meakin, a veteran company in India's beverage industry, aligns with CMJ and Brews & Bliss to manage production and market execution, underlining its heritage dating back to 1855, Broadening its iconic beer offerings.

(With inputs from agencies.)