Championing Protein Security: How IB Group is Revolutionizing India's Poultry Industry

IB Group, led by Bahadur Ali, is transforming India's poultry industry through an integrated model that enhances nutrition and protein security. Their campaign, 'Har Ghar Har Din ABIS Chicken Protein,' aims to combat protein deficiency by raising awareness and making chicken an accessible dietary staple across the nation.

In New Delhi on March 23, India's lens on nutrition and protein security is narrowing in on trailblazers shaping the nation's food landscape. Among them, Bahadur Ali, often hailed as India's modern poultry patriarch, is steering the IB Group with visionary leadership. His initiatives have established IB Group as a powerhouse in the country's poultry and protein sectors, significantly influencing dietary habits and empowering rural communities.

IB Group positions itself uniquely in India as the sole poultry company offering comprehensive backward and forward integration—overseeing everything from feed production to the distribution of processed products. This exhaustive control of the supply chain guarantees quality, efficiency, and consistent supply, making safe, affordable chicken protein accessible nationwide. Confronting India's alarming protein gap, IB Group's 'Har Ghar Har Din ABIS Chicken Protein' campaign spans over 2,500 tehsils in 20 states to promote daily protein consumption, underpinning the nutritional well-being of communities.

In a passionate statement, Bahadur Ali emphasized, "Protein is a necessity, not a luxury, for Indian households. Our campaign is cultivating grassroots awareness, thanks to the invaluable support of farmers and partners, enabling us to communicate with millions of families nationwide." Despite prior successes like the Green and White Revolutions in addressing food and milk crises, India grapples with a 'calorie-focused' nutrition model. Many citizens, consuming carbohydrate-centric diets, overlook the critical role of protein in health and development—a gap IB Group seeks to bridge by spotlighting chicken as an economically viable protein source in line with Prime Minister Modi's vision of a 'Viksit Bharat.'