Casio runs awareness drive to step up fight against counterfeit markets

A leading consumer brand Casio is aggressively running awareness drives to fight the counterfeit markets in India and to educate customers about genuine Casio products. The brand is continuously advising consumers to purchase CASIO products only from authorized retail partners, modern retail outlets and official online channel partners.

Continuing its drive to curb the sale of fake Casio products in the market, Casio carried out a criminal raid action in China Bazaar, Coimbatore with the assistance of city police on 21.2.2019. The police seized large quantities of counterfeit Casio watches during the raid action.

Umesh Kumar Gupta, Legal Head of Casio India, said, "The Company will continue to take appropriate action to protect its brand image and safeguard the intellectual property associated with Casio products. The interest of customers is paramount and the Company will also continue to educate customers about the genuine Casio products and authorized channels." Sale of counterfeit products also affects the health and environment because of improper channelization of electronic waste generated by the product.