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BookMyShow's contribution to Captain Marvel's India box office collection at 48 pct

Devdiscourse News Desk | Mumbai | Updated: 13-03-2019 18:00 IST | Created: 13-03-2019 17:18 IST
BookMyShow's contribution to Captain Marvel's India box office collection at 48 pct
One of the most anticipated films of this year, Captain Marvel, has been the talk of the town since the end-credit scene of Avengers: Infinity War which released last year. Image Credit: Flickr

BookMyShow, India's leading entertainment destination, has sold over a staggering 1 million tickets for the recently released Marvel Studios' Captain Marvel in its opening weekend. BookMyShow's net contribution to the film's overall box office collection stands at an impressive 48%.

One of the most anticipated films of this year, Captain Marvel, has been the talk of the town since the end-credit scene of Avengers: Infinity War which released last year. The first solo female Superhero film in the Marvel Cinematic Universe; fans have been eagerly waiting to catch the origin story of the mightiest and powerful Captain Marvel and discover the all-important bridge to the upcoming finale in the series, Avengers: Endgame.

Speaking about the response that the film has received, Ashish Saksena, COO - Cinemas, BookMyShow said, "BookMyShow saw a phenomenal response for Captain Marvel, with ticket sales crossing the 1 million mark in the 3-day opening weekend itself.

Captain Marvel has been one of the most-awaited films of the year, and rightly so, given she is seen as one of the most powerful Superheroes in the world of Marvel and the film's relevance to the upcoming Avengers: Endgame. We are honoured to contribute almost half of the film's total India business, reinforcing our leadership position as India's leading entertainment destination. We anticipate the film to keep attracting more audiences in the weeks to come."

"Marvel films have always struck a special chord with Indian fans across the country and the phenomenal audience response to a new Superhero like Captain Marvel is a reflection of the popularity and the fan base that Marvel enjoys in India. We are always looking to offer unforgettable cinematic experiences to our fans and our long-standing partnership with BookMyShow is one such association that helps us engage with them in a more effective manner," said Bikram Duggal, Head - Studio Entertainment, Disney India.

(With inputs from agencies.)

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