KPR Group forays into branded inner wear segment

City-based KPR Group, a vertically integrated textile manufacturing facility Sunday forayed into the branded innerwear segment by launching 15 products. The brand FASO (Fashion Adapted Sustainable and Organic) will be initially available in Coimbatore, Chennai and Madurai market and would be expanded to South India by August, the group chairman K P Ramasamy told reporters here.

He said the innerwear segment in India was growing annually by 17 to 20 per cent and the company entered it to tap the great potential. The KPR Group would launch 33 products pan India, including sportswear, by 2020, Ramasamy said.

FASO products are segmented in three different premium ranges--comfort, style and supreme- with prices ranging from Rs 140 to rs249, executive director E K Shaktiel said. The Rs 4,000 crore turnover company has invested Rs 50 crore for the launch and would increase manufacturing capacity, depending on the demand, he said.