CavinKare aims at 3-5 percent rise in ready-to-drink segment

Fast moving consumer goods major CavinKare expanded its dairy product portfolio by unveiling a new variant Milkshake Lite for health-conscious consumers and aimed to increase its market share by 3-5 per cent in the segment, a senior company official said Wednesday. The Milkshake Lite comes with no added sugar and has 23 per cent lesser calories compared to other milkshakes, the city-based company claimed in a statement here.

"The beverages segment in the country has been growing at a rapid pace. A recent report by an international organisation states that flavoured milk has a saliency of 3 per cent", company business-head (Beverages and Dairy) B P Ravindran said. "In order to cater to the increasingly health-conscious consumers, we have launched Cavin's Milkshake lite. With this launch, we are aiming at a 3-5 per cent increase in our market share," he said.

The Milkshake Lite is available in three flavours - vanilla, strawberry and chocolate - in an easy-to-use 180 ml tetra pack at Rs 40 each, it added.