Parents Struggle with Kids' Questions, Make Up Answers: Survey

A survey commissioned by Amazon Alexa reveals that 54% of parents often struggle to answer their kids' questions immediately, with 44% admitting to making up answers on the spot. Conducted by Kantar, the survey highlights that 52% of parents search for accurate answers, while over 90% see value in encouraging curiosity.

A recent survey indicates that 54% of parents struggle to provide instant responses to their children's questions, with 44% admitting to improvising answers. The data, commissioned by Amazon Alexa and conducted by Kantar, also shows that 52% of parents search for accurate answers when unsure.

Despite these challenges, over 90% of parents encourage their children to ask more questions to foster growth and learning. Parents also report that they themselves learn new things by responding to their children's inquiries.

The report reveals that children's curiosity peaks during various activities, including watching TV (63%), traveling (57%), studying (56%), and outdoor activities (55%). Alexa receives 25 million questions monthly from families with young kids globally, according to Amazon India’s Dilip RS.