Mountaineer Mom and Toddler Appointed Campaign Brand Ambassadors

The Madhya Pradesh government appointed mountaineer Bhawna Dehariya Mishra and her young daughter Siddhi as brand ambassadors for the 'Beti Bachao, Beti Padhao' campaign. Their fearless achievements represent empowerment and gender equality, inspiring many to support girls' education and opportunities.

The Madhya Pradesh government has appointed mountaineer Bhawna Dehariya Mishra and her daughter Siddhi as brand ambassadors for the 'Beti Bachao, Beti Padhao' campaign.

The announcement was made during a Women and Child Development Department event at PM (PG) College of Excellence, attended by Chhindwara MP Vivek Bunty Sahu, Collector Sheelendra Singh, and Mayor Vikram Ahake.

MP Vivek Bunty Sahu highlighted that the achievements of Bhawna and Siddhi exemplify the potential of girls when given opportunities. Their roles will amplify the message of girls' education and gender equality. Mayor Ahake added that the appointment would inspire youth and enhance Chhindwara's pride. Collector Singh remarked that the duo's hard work and determination serve as living examples for families to support their daughters' dreams. District Program Officer Dr. Monika Bisen noted that their journey embodies determination and achievement, motivating girls to overcome obstacles.

Bhawna’s daughter Siddhi, born in April 2021, reached the Everest Base Camp at just two years old, spreading the campaign's message with her mother. Bhawna scaled Mount Everest on May 22, 2019.

(With inputs from agencies.)