Tommy Hilfiger and Stray Kids' Historic Met Gala Collaboration

Tommy Hilfiger discusses his collaboration with K-pop group Stray Kids for the 2023 Met Gala. The group, brand ambassadors for Hilfiger, created a special label for the event. This partnership signifies the growing trend of luxury brands partnering with K-pop idols to leverage their massive global following.

U.S. designer Tommy Hilfiger reminisced about his collaboration with K-pop sensation Stray Kids at this year's Met Gala.

As brand ambassadors, the eight-member South Korean group sported custom-made Hilfiger suits, complete with a unique 'Tommy Hilfiger with the Stray Kids' label.

This partnership highlights a trend where luxury brands increasingly turn to K-pop idols to tap into their expansive global fan base.