Love Shines Sustainably: Amaltas' Valentine Campaign Dazzles Delhi

Amaltas, a luxury lab-grown diamond brand, launches a creative guerrilla marketing campaign this Valentine's Day in Delhi NCR, featuring oversized red gift boxes at iconic locations. The initiative encourages sustainable gifting and is supported by social media engagement with unique hashtags.

This Valentine’s Day, Amaltas is captivating hearts in Delhi NCR with a striking campaign highlighting its collection of lab-grown diamonds. The sustainable jewelry brand is known for its inventive marketing strategies, and this latest move aims to inspire thoughtful gifting through large, interactive installations across the city.

Crafted to engage and delight, these installations feature oversized, elegantly wrapped red gift boxes adorned with helium balloons. Positioned at key spots like Connaught Place, Khan Market, and Select Citywalk Mall, each box includes a QR code to explore Amaltas' stunning jewelry collection.

Co-Founder Sheetika Tandon emphasizes the campaign’s goal of igniting a dialogue on conscious gifting. Complementing the in-person experience, Amaltas is utilizing social media to reinforce its message, ensuring a seamless integration of physical and digital outreach.