The Moose Migration Phenomenon: From Sweden to the World

The seventh season of 'The Great Moose Migration' concluded after attracting 9 million viewers on SVT Play. Airing since 2019, the live coverage documents moose crossing Sweden's Angerman River. The popular slow TV format has expanded globally, with similar productions appearing in other countries.

The Great Moose Migration, a celebrated slow TV show, ended its seventh season after 20 days of continuous live coverage. The Swedish program captivated 9 million viewers on SVT Play, highlighting the annual crossing of 70 moose over the Angerman River.

Initiated in 2019, the program, known locally as Den stora algvandringen, became a cultural hit with international reach. Viewership included roughly 30% from outside Sweden, further popularized by global media outlets following an AP report.

The record-breaking season concluded on a warm April day, pulling in a massive audience both domestically and internationally. Following this year's success, SVT plans to return with an eighth season, continuing the trend that started in Norway in 2009.

(With inputs from agencies.)