Aamir Khan Pioneers with 'Sitaare Zameen Par' Pay-Per-View Release on YouTube

Aamir Khan announces that his film 'Sitaare Zameen Par' will be available on YouTube Movies on demand after its theatrical release. Priced at Rs 100 in India, it will stream in 38 international markets. Khan aims to reach wider audiences with this move, adapting to digital distribution trends.

Aamir Khan's latest film, 'Sitaare Zameen Par', is set for a digital release on YouTube Movies on demand, following its successful theatrical run. The film will be available in India for Rs 100 and in 38 international markets with local pricing.

In a bid to make cinema more accessible, Khan aims to reach audiences beyond the geographical limits of theaters. This new pay-per-view model on YouTube is seen as a step towards democratizing film distribution globally.

The film, a spiritual sequel to the actor's acclaimed 2007 film 'Taare Zameen Par', follows a basketball coach mentoring differently-abled individuals. Despite initial reluctance, Aamir Khan embraces digital possibilities for wider reach and experimentation.

(With inputs from agencies.)