Salman Khan Seeks Legal Guard for Personality Rights

Bollywood star Salman Khan has petitioned the Delhi High Court to safeguard his personality rights. Khan wants to prevent unauthorized use of his image and name in social media and e-commerce. Other celebrities have recently sought similar protections, highlighting the increasing importance of personality rights in India.

Bollywood actor Salman Khan has filed a plea in the Delhi High Court, seeking protection of his personality rights. The court, presided over by Justice Manmeet Pritam Singh Arora, is scheduled to hear the matter on Thursday.

Khan's legal move aims to restrict social media platforms and e-commerce websites from unauthorized use of his name, images, persona, and likeness. This appeal underscores the rising significance of personality rights, granting individuals control over the commercial use of their image and identity.

Recently, several other celebrities, including Aishwarya Rai Bachchan, Hrithik Roshan, and Ajay Devgn, have also petitioned for protection of their rights. The court has provided interim relief for many, reflecting a growing trend among public figures to safeguard their personal brands.

(With inputs from agencies.)