World Triathlon Tour Set to Revitalize Sport with New Broadcast Strategy

The World Triathlon Tour, launching in 2027, aims to rejuvenate the sport by merging competitions and creating a compelling broadcast product. A joint initiative by World Triathlon and the Professional Triathletes Organisation, the series will address concerns from a report highlighting declining participation.

The World Triathlon Tour, set to launch in 2027, is a collaborative effort by World Triathlon and the Professional Triathletes Organisation to rejuvenate the sport.

It will combine existing competitions into a structured series, aiming to streamline events and enhance commercial viability through a consistent broadcast product.

This initiative responds to a report indicating the need for major changes due to declining participation and a fragmented ecosystem.

(With inputs from agencies.)