Naturals Salon Taps Star Power with Sreeleela as Brand Ambassador

Naturals, a salon chain, appoints Sreeleela as brand ambassador to resonate with Gen Z and millennials. The company aims to empower 1,000 entrepreneurs and provide 15,000 stylist jobs by 2026. Founder K Veena emphasizes India's growth potential and plans to expand its presence domestically.

Naturals, a Chennai-based salon chain, has announced the appointment of actor Sreeleela as its brand ambassador, according to a senior company official. The move is aimed at connecting with Gen Z and millennial customers.

In a bid to bolster entrepreneurship and employment, Naturals aims to support 1,000 entrepreneurs and create over 15,000 jobs for stylists by 2026. This aligns with their strategy to enhance their market footprint in India.

Founder K Veena expressed the importance of aligning with a figure like Sreeleela, whose youthful and aspirational persona embodies the company's vision. Sreeleela, known for her roles in 'Kiss', 'Bhagavanth Kesari', and 'Guntur Kaaram', is a popular choice for this campaign.

(With inputs from agencies.)