New Diamond Standards: Clarity for Consumers

The Indian gem and jewellery industry welcomes the adoption of IS 19469:2025 by BIS, refining diamond terminology and enhancing consumer transparency. This initiative by the Natural Diamond Council distinguishes natural from laboratory-grown diamonds, ensuring clear disclosure and promoting trust. The industry aims for efficient implementation and consumer education.

The Indian gem and jewellery industry has achieved a significant milestone with the Bureau of Indian Standards (BIS) adopting IS 19469:2025. This development refines the terminology used for diamonds and alternatives, particularly on digital platforms, addressing long-standing consumer confusion and inconsistency in the market.

The new standard aligns with ISO 18323:2015 and provides a clear and enforceable framework for diamond terminology. It distinctly separates natural diamonds from laboratory-grown diamonds, reinforcing consumer protection and fostering transparency across the Indian diamond jewellery market.

Prominent industry figures like Richa Singh of the Natural Diamond Council and Tarun Kanwar of Navrattan Jewellers endorse this initiative, highlighting its role in enhancing consumer trust. The framework mandates precise disclosure, bans misleading terms, and aims to preserve the market value of natural diamonds, benefiting both consumers and retailers.

(With inputs from agencies.)