Left Menu
Development News Edition

Official anthem, radio jingle for IFFI 50 launched

PTI | New Delhi | Updated: 13-11-2019 19:22 IST | Created: 13-11-2019 19:22 IST
Official anthem, radio jingle for IFFI 50 launched

The Information and Broadcasting ministry on Wednesday launched the official anthem and radio jingle for the golden jubilee edition of International Film Festival of India (IFFI), scheduled to take place in Goa from November 20 to 28. The anthem, inspired by the nine 'rasas' (emotions) of the Natya Shashtra and an amalgamation of scenes from prominent movies and dance 'mudras', has been developed by noted dancer Geeta Chandran and Grammy Award-winning composer Ricky Cage.

The audio-visuals of the anthem have been directed and produced by National Film Development Corporation of India (NFDC) under the guidance of I&B Ministry and the Directorate of Film Festivals (DFF). "Even though cinema is a modern-day creation, the tradition of drama, song and dance is very old in our country. I thank Geeta Chandran that she kept this tradition of Natya Shastra in mind while creating this anthem," Amit Khare, Information and Broadcasting Secretary, said.

The anthem includes a blend of clips from over 50 films, including "Awaara" , "October", "The Danish Girl" , "Taare Zameen Par" , "Gandhi", "Life of Pi" , "Hindi Medium", "Baahubali" , "Jaane Bhi Do Yaaro" and "Village Rockstars" , among others. Chandran, who along with other artistes has performed the Nav Rasas, hoped that the anthem "brings out the spirit India".

"There is always talk about how cinema, music, theatre and dance are separate art forms. But in our culture, that is not the case. This gave me an opportunity to knit cinema with our tradition, which is the dramaturgy tradition. Natya Shastra is all about dramaturgy and not just restricted to dance. It is the coming together of music, dance and visual art... "Cinema is about 'rasa', dance is about 'rasa' which we have explored through the nine basic emotions. The idea was also to take all the dance forms and be very inclusive in this process," she said.

Cage said the music for the anthem was his attempt to present the soul of India. "All the film clips that have been selected within this particular anthem, all of them have made positive social impact. All of them had a very positive message for the society," he said, adding that cinema has the power to educate people about important issues and take them from "awareness to action".

The event was also attended by filmmaker Rahul Rawail, Director General of Press Information Bureau KS Dhatwalia, NFDC Managing Director TCA Kalyani, I&B Additional Secretary Atul Kumar Tiwari and Chaitanya Prasad, Additional Director General, Directorate of Film Festivals.



Turbulence surrounding tobacco control in Ghana

... ...

Smart healthcare: IoT redefining the way healthcare is delivered

As the world is embracing the new wave of digitalization triggered by the pandemic and the arrival of 5G, the adoption of IoT devices will further boom. With adoption set to soar, IoT security issues and other challenges cant be ignored any...

Refugee compassion and response: Ideas to mitigate disasters now and in their future

Their homeland becomes a forbidden territory for them and more likely than not, their journey to foreign soil is no less traumatizing, not to say deadly. It is crucial to help refugees live a life of dignity and purpose....

Inadequate water infrastructure causes a tidal wave of coronavirus in rural Alaska

... ...


Latest News

ISL 7: Akash Mishra will be best left-back in India, says Hyderabad FC coach Marquez

Hyderabad FC coach Manuel Marquez feels Akash Mishra, who completed 27 passes in the game against Odisha FC, can become one of the finest left-backs in India. Hyderabad FC began their Indian Super League ISL campaign with a solitary goal wi...

NFL makes history with all-Black officiating crew for MNF

An all-Black officiating crew worked an NFL game for the first time in league history when the Los Angeles Rams faced the Tampa Bay Buccaneers. Referee Jerome Boger led the crew, which also included umpire Barry Anderson, down judge Julian ...

Longitude Prize launches AMR Voices: Stories from the frontlines of antibiotic resistance during Covid-19

LONDON, Nov. 24, 2020 PRNewswire -- A new collection of international case studies published today during World Antimicrobial Awareness Week 2020, gives a platform to people living with drug-resistant infections, those that have survived th...

President boards Air India One-B777 aircraft for its inaugural flight to Chennai

President Ram Nath Kovind boarded the Air India One-B777 aircraft on Tuesday for its inaugural flight to Chennai, according to a Rashtrapati Bhavan statement. Kovind is visiting Tirupati in Andhra Pradesh to offer prayers at the Sri Venka...

Give Feedback