Axis Max Life Insurance Soars with Strategic Growth in 9M FY25

Axis Max Life Insurance has reported a significant growth in 9M FY25 with a 16% increase in New Business Premium and a 14% rise in Gross Written Premium. The company strengthened its market presence by expanding proprietary channels, launching new products, and focusing on customer-centric strategies.

Axis Max Life Insurance Limited has achieved notable growth in the first three quarters of FY25. The company's New Business Premium jumped by 16% to ₹8,091 crore, while its Gross Written Premium increased by 14% year-on-year, reaching ₹21,360 crore.

The company's strategic expansion efforts are evident in its aggressive growth within proprietary channels, marked by a 41% increase in Aggregated Premium Equivalent (APE). The firm's market share swelled by 41 basis points, underscoring its strength in the private life insurance sector.

A significant rebranding to Axis Max Life further propelled its position, leveraging its legacy and partnership with Axis Bank. The company also introduced a new term product, 'Smart Term Plan Plus,' reflecting its focus on product innovation and customer protection.

(With inputs from agencies.)